The Urban Thread Owners Lindsay and Jordan with Fan Gear

Swag for the Brag

They say the sum of individual parts equals the whole, but this isn’t the case when it comes to team spirit.  When a group comes together rooting for the same team, their collective enthusiasm swells exponentially.  That’s something remarkable.


There’s a reason we launched our business with spirit wear – pride, resolve, camaraderie, this is the stuff that matters.  We wanted to play a part in the magic.  We’re here to help you make the magic happen for your team.